November 12, 2019
Which highly profitable company
Google could have easily chosen to encrypt our communications in a way that its
own algorithms wouldn’t be able to decipher, depriving both itself and the
National Security Agency of much-coveted data. They conceal more than they
reveal. Analysts in the West talk of the surveillance already prevalent in
countries like the US. One valuable lesson from the Facebook face-off should be
that we have to make the 2G Internet more affordable for the disadvantaged.5
billion page views among their users, Google is currently around five times
bigger with revenue in 2014 of $66 billion compared to $12. Whether it is Google
recording visits to websites or emails to target specific advertisements to its
users, or Facebook analysing the overlapping circles of friends and their
interests for its own targeting of ads, such data is vital to their analysis and
income. The Telecom Regulatory Authority of India (Trai) is examining it and has
yet to come to a decision. Reliance Communications offers Free Basics under a
"Freenet†button on mobile phones.
The Internet giant Facebook thought its
lobbying and ad blitz would work, and not face the united opposition of millions
of Internet users in India.Though they each have around 1.Yet, there is some
validity to the argument that Free Basics, being free, does allow people, who
normally would not have gone on the Internet to go to this "walled garden†of a
limited version of the Net, where they only access what Facebook, or the
government, wants them to. It keeps out the vast universe of sites on the
Internet, specially big ones such as Google, YouTube, Amazon, Flipkart, Yahoo,
LinkedIn, Twitter, PayTM, eBay, Indian Railways, BSE, NSE, and the many millions
of sites that make the Internet useful.â€
If Facebook really wanted to offer free
Internet, it could have used the Rs 100 crore spent on advertising to sponsor
new users on the full Internet.It is only when this happens that the real
benefits of the Internet to society will become apparent.For all these important
sites as well as the small number of sites on offer on Free Basics currently
access is free and the sites make their money by charging for advertising. To
give one example, Evgeny Morozov, an eminent analyst and critic of the Internet,
writes, "Google can use an algorithm to analyse our email communications and
sell us the matching ads. For the sites on Facebook Free Basics, these operators
(who have spent vast sums in building their networks) will not charge anything,
but they will make it up by increasing the charge for accessing the rest of the
Net.7 billion for Facebook. Telecom service providers such as Airtel, Reliance
and Vodafone make money by charging per megabyte of data accessed.The writer is
a Mumbai-based freelance journalist. With the well-publicised bonhomie between
Mr Zuckerberg and our Prime Minister, it is not difficult to imagine such a
chilling eventuality.What the proposal by Facebook offers for free is a limited
bouquet of sites, including its own.
When a large American Internet company
spends close to Rs 100 crore on a massive advertising campaign to push for a
free service it is offering users of the Internet, something does not smell
right.A danger that companies like Google or Facebook pose to civil society is
that they are gatekeepers of vast amounts of personal data which they often
sell, sometimes to security agencies. This can be done either by increasing
competition or lowering spectrum charges and making 2G access to the Net more
pervasive so that the use of Internet becomes as universal as the use of over
950 million mobile phones. This, point out critics of Free Basics, violates the
principle of "net neutralityâ€, or paying equal sums for data accessed from any
site. Yet, it is worth noting that for Internet companies such as Google and
Facebook, data from their customers is of immense value. That would have given
five million Indians full Internet access for a year. Facebook’s advertisements
talk of "connecting one billion Indians to jobs, education and opportunities
onlineâ€, but warn that "Free Basic is at risk of being banned, slowing progress
towards digital equality in Indiaâ€.
Which highly profitable company, and its
money-making partners in India, would give free Internet time "to connect
Indiaâ€, without expecting much more in return Free Basics, the rechristened
version of Facebook’s internet. When a large American Internet company spends
close to Rs 100 crore on a massive advertising campaign to push for a free
service it is offering users of the Internet, something does not smell right.
But the path to this lies not in leaving the tap open for foreign Internet
operators but getting our own act together.That still doesn’t answer the
question, what does Facebook gain by the Free Basics proposal.org is a platform
to provide preferential access to a selective set of apps and developers. The
main reason this not happening is its high cost.In a recent article, Mark
Zuckerberg, founder and CEO of Facebook Tankless Electric Water Heater Faucet
Manufacturers wrote, "Half the people who use Free Basics to go online for
the first time pay to access the full Internet within 30 days Instead of
recognising the fact that Free Basics is opening up the whole Internet, they
continue to claim — falsely — that this will make the Internet more like a
walled garden. The only counter is to lower costs to make the service more
affordable. Its use as an aid to education, or to get vital information about
agricultural markets or to deal more confidently with bureaucratic or legal
procedures should not be under-estimated.
Since Facebook is banned in China,
India is the only large market left where an effort can be made to displace
Google.â€There is a real danger in India of personal data being sold to the
government. Free Basics is seen as a way to get people away from Google in the
two countries that still have a large, growing market — China and India.Internet
can fulfil its educational and developmental role by paring costs to a minimum
so that it reaches as many people as mobile phones. It implies users will not be
charged for Facebook and other apps and content accessed on Free Basics, but
will be charged for data usage in downloading and accessing content on other
apps and Internet domains
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